The Master in Marketing and Sales offers various courses such as studies, strategy and research in marketing. The themes of operational and digital marketing as well as project implementation are also covered.

The Marketing and Sales Master's degree aims to train operational executives, capable of producing and managing marketing action plans and making strategic and tactical choices in the commercial field.

• Strong professionalization with at least nine months of internship.
• Possible in a work-study program (professionalization or apprenticeship contract) in Master 2
• Strengthening learning of digital tools and professions
• Projects in partnership with the Confederation of Small and Medium Enterprises, Antenne Réunion and the Association of Communication Consulting Agencies
• Personalized support

• Conceptualize and manage activities related to marketing and/or communication
• Ensure the development of a commercial offer and a brand
• Carry out suitable studies for decision-making
• Master the tools and the digital environment
• Acquire strength of proposal and decision-making autonomy

Sheet of the National Directory of Professional Certifications (RNCP n° 35907)

• Studies and marketing
• Strategy and marketing 
• Operational Marketing 
• Digital marketing
• Marketing studies and research
• serious games
• Internships and dissertation

Master: three-month internship required
Master 2: mandatory six-month internship

Not concerned

On file, baccalaureate +3 or equivalent
– Valid IAE Message (SIM) score required

Doctorate

• Product manager, brand manager
• Assistant / Marketing Manager
• Community manager, Web marketer
• Advertising manager
• Research Analyst
• Project Manager
• Trade marketer