Professional license – Operational Marketing Professions (MMO)
- area: Cultures, territories and plural societies in the Indian Ocean
-
course: Business development
Course: Distribution management -
ECTS credits
60 -
level of studies
at the end of training
Baccalaureate + 3 -
Teaching locations
Saint-Denis - Victory Site - Type of training : Bachelor's degree
- Training regime: Continuing Education
Training summary
This professional training offers two courses with lessons related to business management, the conduct and management of commercial action and management.
Training objectives
Train employees capable of:
- Adapt and evolve according to the needs of their business
- Support the development of the commercial function
- Establish a commercial action plan
- Initiate marketing actions and participate in sales development
Advantages of the training
Numerous practical applications within the lessons
Development of autonomy, initiative and critical thinking during group projects and activity reports
Professional training focused on skills related to marketing and business development
Targeted skills
- Monitor your internal and external environment
- Support the sales function thanks to marketing contributions
- Analyze your activity and make recommendations
- Create and maintain partnerships
- Master the techniques of leading a sales team / uniting around its actions and projects
Sheet of the National Directory of Professional Certifications (RNCP n°30152)
Summary of lessons by course
- Business management
- Conduct and management of commercial actions
- Marketing strategy and promotion of the offer
- Management
- Professional communication
- Professional situation
Stage
Supervised project
Specific devices
Not concerned
Conditions of access to training
After study of the file, Baccalaureate + 2 level or equivalent
Continuing Studies
Not applicable
Career opportunities
Business development course
- Sales and marketing assistant
- Marketing and communication project manager
- Customer relationship management assistant
- Sales promotion assistant
Distribution management course
- Operational marketing manager
- Point of sale manager
- Sales Force Manager
Educational contact
KLEINLOGEL Emmanuelle
emmanuelle.kleinlogel@univ-reunion.fr