Professional license – Operational Marketing Professions (MMO)

  • area: Cultures, territories and plural societies in the Indian Ocean
  • course: Business development
    Course: Distribution management
  • ECTS credits
    60
  • level of studies
    at the end of training

    Baccalaureate + 3
  • Teaching locations
    Saint-Denis - Victory Site
  • Type of training : Bachelor's degree
  • Training regime: Continuing Education

Training summary

This professional training offers two courses with lessons related to business management, the conduct and management of commercial action and management.

Training objectives

Train employees capable of:

  • Adapt and evolve according to the needs of their business
  • Support the development of the commercial function
  • Establish a commercial action plan
  • Initiate marketing actions and participate in sales development

Advantages of the training

Numerous practical applications within the lessons

Development of autonomy, initiative and critical thinking during group projects and activity reports

Professional training focused on skills related to marketing and business development

Targeted skills

  • Monitor your internal and external environment
  • Support the sales function thanks to marketing contributions
  • Analyze your activity and make recommendations
  • Create and maintain partnerships
  • Master the techniques of leading a sales team / uniting around its actions and projects

Sheet of the National Directory of Professional Certifications (RNCP n°30152)

Summary of lessons by course

  • Business management
  • Conduct and management of commercial actions
  • Marketing strategy and promotion of the offer
  • Management
  • Professional communication
  • Professional situation

Stage

Supervised project

Specific devices

Not concerned

Conditions of access to training

After study of the file, Baccalaureate + 2 level or equivalent

Continuing Studies

Not applicable

Career opportunities

Business development course

  • Sales and marketing assistant
  • Marketing and communication project manager
  • Customer relationship management assistant
  • Sales promotion assistant

Distribution management course

  • Operational marketing manager
  • Point of sale manager
  • Sales Force Manager

KLEINLOGEL Emmanuelle

emmanuelle.kleinlogel@univ-reunion.fr
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