Le Bachelor The University Diploma in Technology in Business and Administration (BUT GEA) is a three-year university program designed to train versatile managers capable of working in all sectors of activity. From the first year, the program offers a balance between fundamental knowledge (accounting, financial management, law, management, taxation, human resources, communication, economics, management information systems) and practical applications through group projects, professional simulations, and internships.

The degree offers three tracks from the 2nd year onwards to allow students to personalize their training according to their career goals:

• Accounting, tax and financial management,
• Human resources management and oversight,
• Management, entrepreneurship and business operations.

The BUT GEA program stands out for its active learning approach, individualized student support, partnerships with the professional world, and a strong international focus (internships or studies abroad). Work-study programs, available from the second year, offer significant added value for gaining experience and facilitating entry into the workforce.

Educational goals :

The Bachelor of Technology (BUT) in Business and Administration Management (GEA), specializing in Entrepreneurship and Business Management (GEMA), allows students to:

Acquire cross-functional management skills :

• • Mastering the fundamentals of management (accounting, finance, management control) to run a business.
  • Analyze and interpret economic and financial data to make strategic decisions.

Developing entrepreneurial skills :

• • • Understanding the steps involved in creating, taking over or developing a business.
    • Develop a business plan and assess the feasibility of a project.
    • Identify innovation opportunities and suitable business models.

Mastering operational and strategic management :

• • Managing projects and leading teams while integrating human and organizational dimensions.
  • Apply performance management and continuous improvement methods.

To master the legal, fiscal and social tools :

• • Understanding the legal and tax framework for businesses to ensure their compliance.
  • Managing social aspects (labor law, payroll, human resources management).

Strengthening professional skills through practice :

• • To carry out concrete projects in connection with real companies or structures.
  • Undertake internships and professional assignments for immersion in the world of work.

Preparing for professional integration or further studies :

• • Develop skills in communication, negotiation and leadership.
  • Preparing for careers in management, entrepreneurship and leadership in various sectors (SMEs, start-ups, associations, etc.).
  • Facilitating access to further training (business schools, master's degrees in management, entrepreneurship, etc.).

Training opportunities:

The BUT GEA GEMA program trains versatile managers capable of supporting the transformation of public and private organizations. The program is fully aligned with the national framework for the institution's training offerings, meeting the demands of today's job market, characterized by the need for transferable skills. Locally, the BUT GEA adapts to socio-economic needs by offering pathways that take into account the specific characteristics of different employment areas: the public sector, small and medium-sized enterprises (SMEs), large corporations, the non-profit sector, etc. It also fosters an international perspective through opportunities for internships abroad, exchange semesters, and academic partnerships, thus facilitating student integration into the workforce.

The BUT GEA (Business and Administration) program stands out thanks to numerous strengths that contribute to its appeal and attractiveness to both students and employers. First and foremost, the emphasis is on versatility: the curriculum covers all key areas of management (accounting, finance, management, human resources, law, IT, project management), enabling graduates to adapt to a wide variety of positions and organizations. The content aligns with the expectations of the job market, incorporating recent developments such as the digital transition, responsible management, and performance management.

The BUT GEA's pedagogical approach promotes hands-on learning through numerous tutored projects, case studies, management simulations, and 24 weeks of internships spread over the three years. This gradual immersion in professional life develops autonomy, initiative, and teamwork skills—all highly sought-after competencies for recruiters. The individualized support system helps each student build their career plan and maximize their chances of success.

The BUT GEA also encourages openness and mobility through study and internship opportunities abroad, international partnerships, and the inclusion of business English in the curriculum. The option of work-study programs from the second year onwards is a key advantage for gaining experience while pursuing studies, with the prospect of rapid entry into the workforce.

It also benefits from the reputation of the national network of University Institutes of Technology (IUTs), a guarantee of quality, and offers excellent prospects for employment or further studies.

Total working hours: 2,535 hours

• Year 1: 850 hours (common core curriculum)
• 2rd year: 860 hours
• 3rd year: 690 hours

BUT 1 – 1st year:

1 semester

Unit 1.1 Identify the organization's processes:

• SAÉ 1.1: Situating an organization in its environment – ​​Portfolio
• Resources 1.1: Economic environment – ​​Legal environment – ​​Human resources – Activity management – ​​Sociological environment – ​​Personal and Professional Project (PPP)

UE 1.2 Identify the elements that support decision-making

• SAÉ 1.2: Implementing an accounting and tax organization – Portfolio
• Resources 1.2: Taxation – Accounting – Mathematical Management Tools – Digital Management Tools – Finance – PPP

UE 1.3 Identify the relationships between stakeholders

• SAÉ 1.3: Building a professional posture – Portfolio
• Resources 1.3: Project Management – ​​Social Psychology – Expression/Communication and General Knowledge in Communication and Information Literacy – Business English in Communication and Information Literacy – PPP – Digital Communication Tools – Learning and Success Support

2 semester

Unit 2.1 Identify the organization's processes

• SAÉ 2.1: Contribute to the management of an organization according to its needs – Identify the impact of management decisions on the organization's performance – Portfolio – Internship
• Resources 2.1: Economic environment – ​​Legal environment – ​​Human resources – Activity management – ​​PPP

UE 2.2 Identify the elements that support decision-making 

• SAÉ 2.2: Contribute to the management of an organization according to its needs – Identify the impact of management decisions on the organization's performance – Portfolio – Internship
• Resources 2.2: Taxation – Accounting – Mathematical Management Tools – Digital Management Tools – Management Control – Finance – PPP

UE 2.3 Identify the relationships between stakeholders 

• SAÉ 2.3: Contribute to the management of an organization according to its needs – Identify the impact of management decisions on the organization's performance – Portfolio – Internship
• Resources 2.3: Social Psychology – Expression, Communication and General Knowledge in Communicational and Informational Culture – Business English in Communicational and Informational Culture – PPP – Digital Communication Tools – Project Management Methodology – Survey Methods – Introduction to Activity Creation

BUT 2 – 2rd year:

3 semester

UE 3.1 Evaluate the organization's processes

• SAÉ 3.1: Contributing to the development or creation of an organization – From idea research to business creation using a Business Model – Portfolio
• Resources 3.1: Economic Environment – ​​Legal Environment – ​​Activity Management – ​​PPP

UE 3.2 Evaluate the elements that support decision-making

• SAÉ 3.2: Contributing to the development or creation of an organization – From idea research to business creation using a Business Model – Portfolio
• Resources 3.2: Taxation – Digital Data Processing – Management Control – Finance – PPP

UE 3.3 Coordinate relations between stakeholders

• SAÉ 3.3: Contributing to the development or creation of an organization – From idea research to business creation using a Business Model – Portfolio
• Resources 3.3: Expression, communication, and general knowledge in communication and information culture – Business English in communication and information culture – PPP

UE 3.4 Modeling the value proposition

• SAÉ 3.4: From idea generation to business creation using a Business Model – Portfolio
• Resources 3.4: Legal Environment: Law and Entrepreneurship – Activity Management: Business Model – PPP

UE 3.5 Developing the value chain

• SAÉ 3.5: From idea generation to business creation using a Business Model – Portfolio
• Resources 3.5: Tools and organizational management: financing of activities – Activity management: operational management – ​​PPP

4 semester

UE 4.1 Evaluate the organization's processes

• SAÉ 4.1: Participate, in compliance with regulatory constraints and within a sustainable governance framework, in the creation or development of an organization – Internship – Portfolio
• Resources 4.1: International economic environment – ​​Legal environment – ​​Activity management – ​​PPP

UE 4.2 Evaluate the elements that support decision-making

• SAÉ 4.2: Participate, in compliance with regulatory constraints and within a sustainable governance framework, in the creation or development of an organization – Analyze the viability of a business takeover project – Internship – Portfolio
• Resources 4.2: Digital Data Processing – PPP

EU 4.3 Coordinate relations between stakeholders

• SAÉ 4.3: Participate, in compliance with regulatory constraints and within a sustainable governance framework, in the creation or development of an organization – Analyze the viability of a business takeover project – Internship – Portfolio
• Resources 4.3: Expression, communication, and general knowledge in communication and information culture – Business English in communication and information culture – PPP

UE 4.4 Modeling the value proposition

• SAÉ 4.4: Develop a business plan to verify the feasibility of a new activity – Internship – Portfolio
• Resources 4.4: Tools and organizational management: Business plan – PPP

UE 4.5 Developing the value chain

• SAÉ 4.5: Develop a business plan to verify the feasibility of a new activity – Internship – Portfolio
• Resources 4.5: Activity Management: In-depth Operational Management – ​​PPP

BUT 3 – 3rd year:

5 semester

UE 5.1 ​​Advisor for the improvement of organizational processes 

• SAÉ 5.1: Digital Transformation of the Organization – Ensuring Optimal Team Management – ​​Managing Activities Within the Framework – Portfolio
• Resources 5.1: Economic Environment – ​​Legal Environment – ​​Activity Management – ​​PPP – Legal Environment: Social Protection Law

UE 5.2 Contributing to decision-making

• SAÉ 5.2: Digital Transformation of the Organization – Ensuring Optimal Team Management – ​​Managing Activities Within the Framework – Portfolio
• Resources 5.2: Digital Data Processing – PPP

EU 5.3 Improve relations between stakeholders

• SAÉ 5.3: Digital Transformation of the Organization – Ensuring Optimal Team Management – ​​Managing Activities Within the Framework – Portfolio
• Resources 5.3: Social Psychology – Expression, Communication, and General Knowledge in Communicative and Informational Culture – Business English in Communicative and Informational Culture – PPP

UE 5.4 Securing the value proposition

• SAÉ 5.4: Ensure optimal team supervision – Manage activities within the established framework – Portfolio
• Resources 5.4: Legal Environment: Competition and Consumer Law – Organizational Tools and Management: Managerial Tools – PPP

UE 5.5 Optimize the value chain

• SAÉ 5.5: Ensure optimal team supervision – Manage activities within the established framework – Portfolio
• Resources 5.5: Activity Management: Team Management – ​​Activity Management: Business Relationship Management – ​​PPP

6 semester

UE 6.1 ​​Advisor for the improvement of organizational processes

• SAÉ 6.1: Supporting business development – ​​Managing an organization's online reputation – Internship – Portfolio
• Resources 6.1: Economic Environment – ​​Activity Management – ​​PPP

UE 6.2 Contributing to decision-making

• SAÉ 6.2: Supporting Change – Internship – Portfolio
• Resources 6.2: Digital Data Processing – PPP

EU 6.3 Improve relations between stakeholders

• SAÉ 6.3: Supporting Change – Managing an Organization's Online Reputation – Internship – Portfolio
• Resources 6.3: Expression, communication, and general knowledge in communication and information culture – Business English in communication and information culture – PPP

UE 6.4 Securing the value proposition

• SAÉ 6.4: Supporting Change – Managing an Organization's Online Reputation – Internship – Portfolio
• Resources 6.4: Activity Management: Innovation Management – ​​PPP

UE 6.5 Optimize the value chain

• SAÉ 6.5: Supporting Change – Managing an Organization's Online Reputation – Internship – Portfolio
• Resources 6.5: Activity Management: Communication Corporate and e-reputation – PPP

The skills acquired during this training are in line with those of the RNCP record

• In the first year (BUT 1): 6 weeks (in May-June) and 6 SAÉs (Learning and Assessment Situations involving supervised project hours)
• In the second year (BUT 2): 8 weeks (from December to mid-February) and 4 SAÉs
• In the 3rd year (BUT 3): 10 weeks (from March to May) and 5 SAÉs

Registration fees are set annually by the Ministry of Higher Education, Research and Space and are available on our institution's website: Register at the University of Reunion

Cost of training for the second and third years of work-study programs, in addition to national tuition fees:

• Employer-agreed rate covered: 8,186 euros

• Mathematics grades.
• Notes in English.
• Notes in French.
• French grades for the early baccalaureate exam.
• Grade for the management and digital science exam.
• Specialty grades according to the streams: Law and Economics – Management, management sciences and digital – Management, finance – Human resources and communication – Marketing – Information and management systems – History, geography, geopolitics and political science – Foreign languages, literatures and cultures – Mathematics – Digital and computer science – Economic and social sciences.
• Acquisition of a working method.
• Knowing how to argue orally and in writing.
• Having a team spirit and knowing how to integrate into group work through projects and practical exercises.
• Knowing how to get involved in one's studies and putting in the work necessary for success.
• Will and ability to make an effort.
• The candidate's satisfactory attendance or punctuality.
• Motivation to join the training program (participation in Open Days / immersion days, career plan, knowledge of the chosen program, etc.)
• Knowledge about the world of management.

• Report cards and teacher evaluations.
• Grades obtained in the early French baccalaureate exam.
• Future prospects profile (particularly autonomy and the ability to get involved)
• The training project.
• The writing quality of the training project.

• General or technological baccalaureate for the 1st year of the BUT (BUT 1).
• Higher Technician's Certificate (BTS), etc. for BUT 2 or BUT 3 (bridging course)

Depending on the student's situation, applications to enter the first year of BUT (BUT 1) take place according to two specific procedures (the national platform Parcoursup, Études en France).

Admission to the second and third years takes place on the platform Admission and on Studies in France for international students. For more information, you can consult the university's student services page: https://www.univ-reunion.fr/choisir-sa-formation/inscriptions/etudiants-en-reinscription/

Baccalaureate or equivalent for admission to BUT 1.

Baccalaureate + 1 for admission to a bridging program.

Baccalaureate + 2 or equivalent for an application for admission to BUT 2 or BUT 3.

Holders of a general or technological baccalaureate for admission to BUT 1 and depending on the diploma being prepared (BTS,…) for admission to BUT 2 or BUT 3 (bridging course).

108 seats.

The admission dates for the first year of the diploma program Bachelor University Technology (BUT 1) programs are finalized annually at the national level and are available on the platform. Parcoursup.

For admission to the second and third years of the BUT (BUT 2 and BUT 3), the schedule is determined by the institution. It is available on the student services page of the university website: Students re-registering

For the 2024-2025 academic year, the program's success rates were as follows:

• In BUT 1: 86% (80 admitted out of a total of 93 students).
• In BUT 2: 100% (38 admitted out of a total of 38 students).
• In BUT 3: 97% (35 admitted out of a total of 36 students).

Upon completion of the BUT GEA GEMA program, the following further options are possible:

• Masters in Institutes of Business Administration (IAE – University Schools of Management): in Marketing, Human Resources, Tourism Management and Engineering, etc.
• Masters degrees from business schools, etc.

The sectors of activity and types of employment targeted by this training correspond to those listed in the RNCP record.

Some types of jobs available:

• Management and administration jobs: Small and Medium Enterprises – Small and Medium Industries (SME-SMI) manager, administrative and financial management officer, assistant manager, department head.
• Careers in entrepreneurship and innovation: business creator/buyer, business development manager, management and strategy consultant, project manager.
• Consulting and support professions: business management consultant, account manager.
• Careers in the public and non-profit sectors: Administrative manager in local authorities or associations, project manager in economic development, manager of social or cultural structures.
• Emerging professions: digital transformation officer, Corporate Social Responsibility (CSR) manager, circular economy manager.