The Organizational Management (OG) program offers professional training in the fundamentals of organizational management, marketing, human resource management, and project management. It relies on active learning methods (case studies, simulations, group projects) and a strong integration of digital tools (CMR software – customer relationship managementcollaborative tools, platforms Learning Management System – LMS) and a strong territorial focus (local case studies, partnerships with businesses and communities).

The program also includes an internship or work-study placement, a final dissertation, professional seminars, and support for career mobility. It thus allows for direct entry into the workforce or further study at the master's level in the fields of management, marketing, or human resources.

Educational goals : 

The GO program aims to equip students with operational and strategic skills enabling them to understand, manage and transform organizations in a changing economic, social and technological context.

The educational objectives are as follows:

• To acquire a comprehensive understanding of how organizations function, whether they are public, private, or non-profit.
• Develop practical skills in marketing, human resources management, strategy, entrepreneurship, public management.
• To master the digital and collaborative tools essential for modern organizational management.
• Strengthening transversal skills: communication, leadership, collective intelligence, project management.
• Promote critical analysis, initiative and autonomy in a professional environment.
• To learn about applied research methodology and how to solve field problems through the writing of a dissertation.

Training opportunities: 

The Organization Management (GO) track of the 3rd year Economics-Management degree, offered by the Institute of Business Administration of Reunion Island, is part of a strategy to modernize the training offer in management sciences.

It aims to train versatile professionals capable of working in a variety of organizational contexts (private companies, local authorities, associations, public sector). Its integration with the local economic fabric, the use of applied projects, and the hybrid approach (initial training and work-study programs) make it a concrete response to the growing demand for qualified professionals in the fields of marketing, management, human resources, and territorial development.

The GO program is also part of an international openness dynamic, with a professional English module and the active promotion of mobility from the 3rd year of the Bachelor's degree (L3).

The GO program is distinguished by several structuring and differentiating elements:

• Integrated professionalization: internship or work-study program, applied projects with local companies, supervised dissertation.
• Innovative teaching methods: use of digital platforms (enhanced Moodle), open and massive online courses – Specialized MOOCs, simulation games, real-world case studies, coaching and immersive workshops)
• Sector-specific openness: training adapted to multiple career opportunities: private companies, public organizations, associative or entrepreneurial structures.
• Local integration: integration of local issues (public policies, regional development, tourism), partnership with structures in Reunion.
• Enhanced cross-functional skills: professional English, soft skills (leadership, emotional intelligence), collaborative work.
• Gateway to Masters: structure designed for further studies, particularly in Masters in Management, Marketing, Human Resources Management, Territorial Development or Tourism.

Total hours worked: 540 hours

MANAGEMENT, MARKETING AND SALES

This unit aims to provide students with the fundamentals of strategic marketing, business negotiation, and marketing project management. Courses emphasize market analysis, segmentation, positioning, and business action plans. Applied projects and real-world case studies promote action-based learning and teamwork.

HUMAN RESOURCES MANAGEMENT

The courses focus on the operational management of Human Resources (recruitment, training, motivation) and legal aspects such as labor law. The objective is to raise students' awareness of human resource management within organizations and the social issues at stake. The teaching approach combines theoretical input, case studies, and ethical discussions.

PUBLIC MANAGEMENT AND TERRITORY

This field of study explores the functioning of public organizations, territorial policies, and the local economy. It trains students to understand the specificities of management in the public and semi-public sectors. Learning is enriched by the analysis of territorial case studies, planning exercises, and reflection on public policies.

STRATEGIC STEERING AND MANAGEMENT

The units address the planning, implementation, and control of strategy within organizations. Emphasis is placed on decision-making, tendering processes, and budget control tools. Teaching methods include business simulations, strategic case studies, and project-based learning.

DIGITAL TOOLS

Students are introduced to the use of collaborative tools, business computing, and digital technologies from a professional perspective. The goal is to develop them into proficient users of management, communication, and production software. Instruction is delivered through hands-on workshops in a digital environment.

ENTREPRENEURIAL PROJECT

This module aims to develop an entrepreneurial mindset and the skills associated with starting or taking over a business. It includes management simulations, the legal environment, business plan tools, and project management. Emphasis is placed on practical entrepreneurial experience through group projects guided by professionals.

CROSS-CUTTING SKILLS AND SEMINARS

Students enhance their skills in communication, leadership, emotional intelligence, professional English, and teamwork. This cross-disciplinary field focuses on personal and professional development. A variety of formats are used, including workshops, seminars, role-playing, coaching, and conferences.

SCIENTIFIC RESEARCH AND ANALYSIS TOOLS

The courses train students in applied research methodology in management science. They develop the ability to formulate research questions, conduct literature reviews, select analytical tools, and process data. The approach is based on progressive guidance towards the internship report.

PROJECT

A 6- to 8-week internship complements the training. It includes individualized support and culminates in a written report. This program allows students to solidify their learning in real-world situations and apply their transferable skills in a professional context.

UEO 1 & 2 (OPEN TEACHING UNITS)

These units foster openness and adaptability: interpersonal skills, professional communication, and personal development. The teaching approaches are active and interactive, valuing personal expression, collaboration, and self-assessment. They are part of a process of professional development and identity building.

The skills acquired during this training are in line with those of the RNCP record

Skills specific to the training:

• Identify and understand the main concepts of organizational management
• To mobilize these concepts within the framework of analyses in accounting, finance, marketing, strategy, human resource management, information systems.
• Identify and understand the main concepts of economics (microeconomics, macroeconomics, money and finance, economic policy)
• To apply these concepts to the study and interpretation of economic documents.
• Use the methods and techniques of day-to-day organizational management to prepare and implement organizational decisions.
• Observe, describe and evaluate the implementation by an organization of fundamental managerial principles.
• Collecting and processing socioeconomic information, interpreting the results, and drawing up recommendations for decision-making
• Use simple methods of economic calculation and descriptive statistics

Internship : Internship lasting 6 to 8 weeks, between mid-December and mid-February

Projects: In the Organization Management program, students are involved in applied projects conducted in collaboration with local businesses, particularly within marketing and business creation courses. Modules focused on entrepreneurship and innovation allow them to design and develop concrete projects directly related to local economic realities.

Registration fees are set annually by the Ministry of Higher Education, Research and Space and are available on our institution's website: Register at the University of Reunion

Admission:

• Associate's degree (or equivalent) with a focus on Economics and Management
• Results of the Score IAE Message (SIM) test
• Application file and motivational interview.
• Automatic admission for holders of the L2 Economics and Management degree from the Faculty of Law and Economics of the University of Reunion.

Terms of Access :

• A two-year post-secondary degree in Economics and Management (120 ECTS credits) or equivalent
• Valid IAE Message (SIM) score required
• Validation of the possible experience (VAPP)

• Academic record aligned with career goals
• Motivation aligned with the values ​​of the IAE network

Each application is evaluated individually, according to a set of objective and qualitative criteria: academic background, relevance of the professional project, results in national tests (IAE Message Score), posture during the interview, among others.

Specialization in Economics and Management

Admission to the third year takes place on the platform admission.univ-reunion.fr and on Studies in France for foreign students.

For more information, you can consult the university's student services page: https://www.univ-reunion.fr/choisir-sa-formation/inscriptions/etudiants-en-reinscription/

Baccalaureate + 2 or equivalent

• BTS International Commerce (CI)
• BTS Operational Commercial Management (MCO)
• BTS in SME Management (GPME)
• Second year of Bachelor's degree in Economics and Management
• Second year of Bachelor's degree in Economic and Social Administration (AES)

40 seats

For admission to the third year of the Bachelor's degree (L3), the schedule is determined by the institution. It is available on the student services page of the university website: Students re-registering

On average above 80% for the last 5 years (97% Cohort 23/24), 100% in 2025, forecast from 2026 to 2030 between 80% and 100%.

The Bachelor's degree prepares students for further studies at the Master's level:

• Master's Degree in Human Resources (HR)
• MasterMarketing
• Master's Degree in Tourism and Territory

The sectors of activity and types of employment targeted by this training correspond to those listed in the RNCP record

• SME/SMI Management Assistant
• Assistant Economic Project Manager
• Administrative and Financial Management Assistant
• Business owner's assistant
• Research assistant

Examples of positions held by graduates:

• HR Assistant
• Marketing assistant
• Territorial Attaché