Professional License in Insurance, Banking, and Finance: Account Manager

RNCP: 40193

  • course: not concerned
  • area: DEG (Law, Economics, Management)
  • Type of training : Professional License
  • ECTS credits 60
  • Level of education at the end of training Baccalaureate + 3 or equivalent
  • Training scheme continuing education
  • Alternating training Yes
  • Training locations Tampon Campus, Technopole Site

Training summary

The training program for the Professional Licence in Insurance, Banking and Finance (LP ABF) comprises 560 hours administered in the form of courses and case studies, representing sixteen weeks of in-person training at the University.

The academic training at the University is complemented by a 36-week (1260-hour) operational training program in a company, conducted alternately with the weeks of training at the University. The alternating schedule is as follows: two weeks at the University (at the University Institute of Technology – IUT or the University Technology Park – PTU) and two weeks in a company for the first term, then one week at the University (at the IUT or PTU) and three weeks in a company for the second, third, and fourth terms.

Educational objectives and training opportunities

Educational goals :

The Professional Bachelor's Degree in Insurance, Banking, and Finance (LP ABF) is a work-study program designed to train professionals capable of managing a portfolio of individual clients. Their responsibilities include providing advice, ensuring sales effectiveness, and guaranteeing high-quality overall service. Upon graduation, the client advisor is fully operational, able to manage and develop a client portfolio within a credit institution or insurance company, and prepared to assume supervisory responsibilities. The program thus aims to optimize the marketing of banking and insurance products and services for the institution's targeted segments within the individual market.

Training opportunities:

The Professional Bachelor's Degree in Insurance, Banking, and Finance: Account Manager (LP ABF) is a short, professionally oriented program created and developed through a close partnership between the University of Reunion Island and local financial institutions. As such, it is tailored to the needs of its region and actively contributes to the success and professional integration of its graduates. Both the creation of the LP ABF (initially as a university diploma – DU, offered as a work-study program in the fall of 2004, then as a Professional Bachelor's Degree in 2005) and the ongoing enrichment of its content respond to a demand expressed by the region. This demand comes from individuals seeking a short, professionally oriented higher education program, as well as from employers looking to recruit at the Bachelor's +3 level in the banking, finance, and insurance sector.

The LP ABF thus perfectly meets the ambitions, thematic priorities and educational orientations of the University of Reunion Island, which has chosen for the 2026-2029 training offer to focus on developing a training offer that promotes the success of all the public it welcomes and is adapted to its territory, as well as on strengthening the strategic positioning of the institution in its regional, national and international environment.

The Professional Bachelor's Degree in Banking and Finance (LP ABF) is offered with two options: specializing in banking and finance (Banking and Finance option) or focusing on insurance (Insurance option). It is designed to complement existing diplomas in this field (BTS, DUT, BUT, and professional master's degrees). It also naturally follows the higher education pathways of many BTS graduates on the island. It also attracts graduates of the DUT in Business and Administration Management, the DUT in Marketing Techniques, the second year of a Bachelor's degree in Economic and Social Administration, the second year of a Bachelor's degree in Economics, and the second year of a Bachelor's degree in Law. Finally, it accepts a limited number of students admitted through the validation of prior learning and experience.

Regarding its geographical location, the employability benchmark achieved by the LP ABF and the recurring needs expressed by companies led to the establishment of two training sites starting in 2009. The first is the original site, located in the south (in St. Pierre, on the IUT premises) and hosting all trainees on professional training contracts from agencies in the west and south of the island (from Ste. Anne to Le Port). The second is in the north (in Saint-Denis, at the University Technology Park) for all trainees recruited on contracts from agencies in the north and east (from Saint-Benoît to La Possession).

Advantages of the training

  • Ua "work-study" training program at the university The LP ABF program is taught by academics and top-level professionals in the banking, finance, and insurance sectors. It benefits from a strong teaching team comprised of academics and professionals working in retail banking who actively contribute to the professionalization of the degree.
  • In-company training (supervised by university and professional tutors) : apprenticeship contract and vocational training contract.
  • Professional development modules included in the model : digital culture, English, methodology.
  • Several certifications are possible upon completion of the training. : the national professional Licence diploma but also the Financial Markets Authority – AMF certification, the PIX certification, an English certification and a spelling certification.
  • A continuous improvement of the training offer, in accordance with the requirements of the QUALIOPI label which we benefit from.
  • Very good graduation rates and job placement rates.

Teaching methods

In person

Opening the training program to international students

  • Terms and conditions for international expansion: The training is accessible to students hosted by the University of Reunion Island on an exchange program.
  • International mobility pathways: Short mobility

Duration and number of hours of training

Total hours worked: 560 hours

Expected start date of the training

September 1st

Course Description

Divided into skills blocks, the training program includes a common core of 448 hours followed, at each of the training sites, by all learners.

This ensemble is composed of:

  • Teaching Unit 1 “Fundamentals and Environment” (126 hours).
  • Teaching Unit 2 “Knowledge of the sector” (154 hours).
  • Teaching Unit 3 “Knowledge of the profession” (168 hours).
  • Teaching Unit 4 “Tutored Project” (35 hours of personal work by the learner)
  • Teaching Unit 5 “Professional Dissertation” and its defense (120 hours of personal work).

Learners are then divided, according to their company, into two options: either to specialize in banking and finance (Banking and Finance option), or to focus their knowledge more on insurance (Insurance option). For each of these options, Module 3, "Knowledge of the Profession," offers a total of 112 hours of specific coursework.

Targeted skills

The skills acquired during this training are in line with those of the RNCP record

Specific skills : 

  • Analyze the monetary, financial, economic and social environment of banking and insurance, by studying in particular their monetary and financial functioning, the organization of financial markets as well as the financial tools available, in order to be able to offer the customer socially responsible products.
  • Develop a legal and tax culture by mastering the legal fundamentals and analyzing their impacts on the client's situation in order to best identify client needs and make suitable, secure and responsible commercial offers.
  • Identify the opportunities and constraints related to the ecological transition within the banking and insurance ecosystem, taking into account regulatory developments (such as the European SFDR regulation (Sustainable Finance Disclosure Regulation) or standards on green taxonomy), societal expectations and environmental risks to propose innovative solutions adapted to the challenges.
  • Apply the applicable regulations, the duty to advise, and the company's environmental policy.
  • Building up your client portfolio through prospecting and updating client files in order to understand your clients' needs and their possible evolution in light of their situation and age.
  • Advising clients by developing their listening skills and understanding of their needs, contextualized in particular with regard to the challenges of the ecological transition and collective expectations, in order to formulate the most suitable offers.
  • Negotiating with the client, taking into account all aspects of the contract, with a view to its conclusion
  • Develop monitoring of new banking and insurance products/services, and new technologies (artificial intelligence, cybersecurity) by expanding its network and information search approach in order to be able to offer responsible, innovative and best-suited offers to its clients.
  • To activate levers for developing its business by improving in particular the quality of service in order to develop its customer portfolio and contribute to the increase of the gross national product (GNP).

Specific teaching methods

Not concerned

Internships and supervised projects

The LPBA program includes several periods of operational training within companies, totaling 40 weeks over the academic year. This training takes place within the company with which the trainee has signed their professional training contract. Each trainee is placed under the supervision of a professional tutor appointed by the company's Human Resources Department.

The purpose of the operational training period in the company is to provide trainees with training in the tools and processes implemented by the company, an activity with defined missions, appropriate equipment and responsibilities, an activity of synthesis and technology transfer, integration into a project team, and building confidence.

During their on-the-job training, interns must learn the necessary skills and adopt the appropriate professional conduct related to the technical, sales, and/or management roles within the banking, insurance, and finance sector, depending on their assigned tasks. In all cases, they must be considered a valuable addition to the branch's sales force. The on-the-job training is monitored by university tutors who ensure both the alignment of the intern's assigned tasks with the degree objectives as defined in the ministerial accreditation file and the quality of the intern's professional integration within the company.

The on-the-job training is assessed by the professional dissertation defense panel, based on an "assessment and monitoring form for the on-the-job training" completed by the professional tutor. This assessment is then included in the final professional dissertation grade.

Cost of training

Registration fees are set annually by the Ministry of Higher Education, Research and Space and are available on our institution's website: Register at the University of Reunion

Individual fee payable by the job seeker: €6,720

Individual fee payable, job seeker not covered: €4,704

Expectations for admission to the training program

Admission to the LP ABF program is selective and based on a review of applications by an admissions committee. The application review may be supplemented by a face-to-face interview.

The profiles sought are the following : Excellent adaptability to different types of interlocutors, listening skills, quality of advice and negotiation, commercial acumen and a sense of teamwork.

General criteria for reviewing applications

The review of applications is based on three general criteria:

  • the candidate's previous background and in particular their previous enrollment in courses positioned in the tertiary sector and professional experiences carried out in particular in the field of banking, finance, insurance and/or in the commercial field.
  • the candidate's aptitude to pursue the requested training (taking into account the grades obtained in subjects relating to banking, finance and insurance, the quality of the application file – content and form).
  • the candidate's motivation in relation to their personal and professional project.

Recommended qualifications for admission to the training program

A degree distinction obtained in the field of Law-Economics-Management

Application procedures

Admission to the Professional Bachelor's degree program takes place on the platform admission.univ-reunion.fr.

For more information, you can consult the university's student services page: https://www.univ-reunion.fr/choisir-sa-formation/inscriptions/sinscrire-a-liae-ou-liut/

Conditions of access to training

Baccalaureate + 2 or equivalent

Other VAPP – Validation of personal and professional experience

Target audience

The LP AB is open to candidates:

  • holders of a Bac + 2 level diploma or having validated 120 ECTS in a training course positioned in the tertiary field: BTS, DUT, L2.
  • who can benefit from the validation of studies, professional experience or personal achievements for access to different levels of higher education. In the latter case, the application file serves as a request for validation of prior learning.

The profiles sought are as follows: 

Excellent adaptability to different types of interlocutors, listening skills, quality of advice and negotiation, commercial acumen and sense of teamwork.

Accommodation capacity

70 places (35 places per site).

Application period

For admission to the Professional Bachelor's degree program, the schedule is determined by the institution. It is available on the student services page of the university website: Register at the IAE and the IUT

Success rate

The success rate in LP ABF was around 60 to 65% on average per year until 2019-2020. This rate has increased since then, to 83% in 2020-2021 (89% if we only take into account learners actually present at the exams), to 72% for 2021-2022 (84% success rate not counting dropouts) and to 84% in 2022-2023 (87% if we exclude dropouts). In particular, the strengthening of learner support by the training's educational managers, and in particular the provision of methodological guides to learners as well as the increase in the number of face-to-face meetings in the context of the preparation of the supervised project and the professional dissertation, has contributed to significantly improving the grades obtained in UE 4 (supervised project) and UE 5 (professional dissertation) and, consequently, the success rate of learners enrolled in the training.

Insertion rate

The response rate of LP ABF graduates to the survey conducted by the IUT on the outcomes of learners 6 months after the end of training is variable: from 90% for the 2019-2020 class, it drops to 16% for the 2020-2021 class and to 38% for 2021-2022.

Thirty months after graduation, 72% of the 2019-2020 graduates who responded to the survey were employed (77% with permanent contracts). Six months after graduation, all 2020-2021 graduates who responded to the survey were employed (75% with permanent contracts). 93% of the 2021-2022 graduates were employed. Regardless of the graduating class, they primarily work as personal banking advisors or sales consultants in local financial institutions. We note a positive trend over time in the median net monthly salary (currently around €1875) earned by graduates of the LP ABF program. The results therefore demonstrate good job placement, and the graduate satisfaction rate remains high (89% for 2022-2023).

Continuing Studies

The LP ABF program aims for direct entry into the workforce upon completion of the training. The significant number of apprenticeship and professional training contracts offered by the island's financial institutions to LP ABF students demonstrates the local need for recruitment at the Bachelor's level (Bac+3). This need is met by substantial recruitment of graduates upon completion of the program.

For some years now, certain banks on the island have been pursuing a strategy of raising the qualification level of their staff by 1) welcoming second-year BTS students for internships, 2) recruiting them on work-study contracts for entry into LP ABF once the BTS diploma has been validated and, continuing this dynamic, 3) enrolling their employees who have obtained the best academic and professional results in LP ABF and who wish to pursue higher-level professional studies on work-study contracts (2-year professional training contract) in a Master's program in Money, Banking, Finance, and Insurance (MBFA) and who wish to continue in higher-level professional studies then 4) recruiting them on permanent contracts as soon as the Master's degree is obtained.

Graduates who enroll in the Master's program in Money, Banking, Finance, and Insurance (MBFA) do so exclusively through a work-study program and therefore, for the most part, remain with the company where they completed their Bachelor's degree in Banking and Finance (LP ABF). Other LP ABF graduates are recruited on fixed-term or permanent contracts, either by the company where they completed their LP ABF or by a competitor (in which case, they are most often recruited at the end of their studies by members of the teaching staff from another institution who have recognized their professional qualities). In insurance, they advance very quickly to become branch managers (in which they work as the sole employee). In both banking and finance and insurance, the announcement of recruitment (for fixed-term or permanent contracts) is often made to the student at the end of the thesis defense.

The LP ABF thus verifies that the professional integration objective of its graduates in the profession of private client advisor remains above 50% each year.

Career opportunities

The sectors of activity and types of employment targeted by this training correspond to those listed in the RNCP record

The professional license Insurance, banking, finance: account manager "aims to train insurance employees for customer relationship roles (insurance advisor, account manager) or retail banking employees for customer advisor roles in the retail market, also known as retail account managers or retail customer advisors

Contacts

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