The Master's program in Marketing and Sales aims to train operational managers capable of making strategic and tactical choices in the field of marketing. Targeted career paths include product manager, brand manager, market research analyst, community manager, project manager, advertising manager, and marketing and communications assistant/manager. trademarker etc.

Educational goals :

Given the specific characteristics of the region, the program offers expanded skills in conceptualizing and managing marketing and communication activities; developing a commercial offering and a brand; and conducting market research. It is a professional training program emphasizing the acquisition of key professional skills, independent decision-making, and essential behavioral, transferable, and interpersonal skills.

Training opportunities:

The Master's program aims to be quite general in marketing professions, given the specific characteristics of the region. It addresses the three strategic objectives defined by the governing body by offering:

• Professional training and personalized support.
• A progressive, varied and innovative pedagogy aimed at acquiring key skills in the field of marketing but also skills in Artificial Intelligence (AI) and its corollary, human skills through emotional intelligence.
• A flexible format (distance learning for some courses and project-based learning).
• A foundation in research.

• Professional training and support (12 months of internship, including 9 mandatory months validating 33 ECTS credits, professionalization modules, projects in companies, and a day dedicated to marketing professions).
• A progressive, varied and innovative teaching approach (project-based learning in the first and second years of the Master's program, small participatory cohort).
• Different ways to access training (initially in initial training, open in work-study in Master 2, open to continuing education and validation of acquired experience).
• Flexibility of format (distance learning for some courses and to ensure flexibility in project-based learning).
• A training program supported by research through the involvement of research professors (50% of hours – 40% of speakers).
• Strengthening the learning of digital tools and professions.
• Taking into account environmental issues and Corporate Social Responsibility (CSR).

Total hours worked: 900 hours

The curriculum includes key modules:

• Marketing strategy: learning techniques to develop and implement effective strategies to promote products or services.
• Market research and data analysis: understanding the methodologies for collecting and analyzing data in order to make decisions based on sourced information.
• Digital marketing: focus on tools and strategies specific to online marketing, including social networks and natural referencing (Search Engine Optimization – SEO), content marketing (content marketing), etc. .
• Brand management: the study of the creation, development, and maintenance of a strong and identifiable brand among target audiences.
• Consumer behavior: analyzing the psychological and sociological factors that influence consumer purchasing decisions.
• Communication: learning effective communication techniques to convey messages to target audiences.
• Cross-cutting modules: Artificial Intelligence (AI) / Emotional Intelligence (EI) / Corporate Social Responsibility (CSR)

The skills acquired during this training are in line with those of the RNCP record

In Master 1: 2 months of mandatory internship (3 months possible) and an optional 3-month internship.

In Master 2: a mandatory 6-month internship or possible work-study program.

A supervised project is planned for each of the two years of the Master's program (in M1 and M2).

Registration fees are set annually by the Ministry of Higher Education, Research and Space and are available on our institution's website: Register at the University of Reunion

• To have a good academic level, at least a general average of 12 and above in disciplines related to the course, to demonstrate progress during higher education.
• Having mastery of written and oral communication, analytical skills and being proactive in making suggestions.
• Having initiative, being curious and independent, able to adapt and work in a team.
• Demonstrate the coherence of the professional project and the training.
• To value experiences related to career path and extracurricular activities.

• Particular attention will be paid to grades from post-baccalaureate studies and to any specific comments or evaluations.
• Le resume (CV), cover letter and any other document likely to demonstrate the expected qualities (portfolio, etc.) will be evaluated
• A cover letter and a statement of professional project are required.

The Master's program is open to any student who has earned 180 ECTS credits. It is also accessible without Recognition of Prior Learning (RPL) to students who have completed the third year of a Bachelor's degree (L3) in Economics and Management with a specialization in Marketing, Finance, and Human Resource Management (HRM). It is a direct continuation of the L3 Economics and Management program, and more specifically, of the Marketing specialization.

Depending on the student's situation, applications for admission to the first year of the Master's program (M1) follow three specific procedures (the national platform Mon Master, Études en France, Validation of Acquired Experience). For more information, please consult the university's student services page. Enroll in the first year of a Master's program

Baccalaureate + 3 or equivalent

Students who have completed a bachelor's degree (or equivalent), and in particular the following bachelor's degrees:

• L3 Economics and Management, Marketing Track.
• L3 Economics and Management, Finance track.
• L3 Economics and Management, Economics track.
• L3 Economics and Management, Human Resources Management track.

20 seats.

The admission dates for the first year of the Master's degree (M1) are set nationally each year and are available on the platform. My Master

For admission to the second year of the Master's program (M2), the schedule is determined by the institution. It is available on the student services page of the university website: Students re-registering

Master 1:

• 2020 – 2021: 100%
• 2021 – 2022: 95%
• 2022 – 2023: 93%
• 2023 – 2024: 91%

Master 2:

• 2020 – 2021: 100%
• 2021 – 2022: 94%
• 2022 – 2023: 67%
• 2023 – 2024: 100%

• 2020 – 2021: 100% (24 months after graduation)
• 2021 – 2022: 88% (12 months after graduation)
• 2022 – 2023: 50% (6 months after graduation)

The Master's program prepares students for doctoral studies as well as for immediate professional integration upon graduation. It is structured to promote lifelong learning.

The sectors of activity and types of employment targeted by this training correspond to those listed in the RNCP record

• Marketing and communications assistant
• Project manager, product manager, sector manager, advertising manager
• Research, communication and e-communication officer
• Traffic manager
• Marketing and Digital Manager
• Sales Director
• Executive in distribution
• Export Manager
• Merchandising Manager
• category manager
• Trade marketer