Master – Marketing, Sales

Domain: Cultures, territories and plural societies in the Indian Ocean

Course: Not concerned

ECTS credits

120

level of studies
at the end of training

Baccalaureate + 5

Teaching locations

Saint-Denis – Victory Site

Type of training : Master

Training regime: Initial formation

Training summary

The Master in Marketing and Sales offers various courses such as studies, strategy and research in marketing. The themes of operational and digital marketing as well as project implementation are also covered.

Training aims

The Marketing and Sales Master's degree aims to train operational executives, capable of producing and managing marketing action plans and making strategic and tactical choices in the commercial field.

Advantages of the training


  • Strong professionalization with at least nine months of internship.

  • Possible in a work-study program (professionalization or apprenticeship contract) in Master 2

  • Strengthening learning of digital tools and professions

  • Projects in partnership with the Confederation of Small and Medium Enterprises, Antenne Réunion and the Association of Communication Consulting Agencies

  • Personalized support

Targeted skills


  • Conceptualize and manage activities related to marketing and/or communication

  • Ensure the development of a commercial offer and a brand

  • Carry out suitable studies for decision-making

  • Master the tools and the digital environment

  • Acquire strength of proposal and decision-making autonomy


Sheet of the National Directory of Professional Certifications (RNCP)

Summary of lessons by course


  • Studies and marketing

  • Strategy and marketing 

  • Operational Marketing 

  • Digital marketing

  • Marketing studies and research

  • serious games

  • Internships and dissertation

Intership

Master: three-month internship required
Master 2: mandatory six-month internship

Specific devices

Not concerned

Conditions of access to training

On file, baccalaureate +3 or equivalent
- Valid IAE Message (SIM) score required

Continuing Studies

Doctorate

Career opportunities


  • Product manager, brand manager

  • Assistant / Marketing Manager

  • Community manager, Web marketer

  • Advertising manager

  • Research Analyst

  • Project Manager

  • Trade marketer

Educational contact

MAUNIER Cécile

cecile.maunier@univ-reunion.fr
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