Professional license – Marketing of products and services

Domain: Cultures, territories and plural societies in the Indian Ocean

Course: Commercial management
Course: Digital marketing

ECTS credits

60

level of studies
at the end of training

Baccalaureate +3

Teaching locations

Saint-Pierre – Terre-Sainte campus

Type of training : Bachelor's degree

Training regime: Continuing Education

Training summary

The Professional License in Commercial Management trains salespeople, capable of progressing towards the functions of leading commercial teams and managing a profit center. 

The Professional Bachelor's degree in Digital Marketing trains professionals capable of developing the company's digital visibility, developing direct sales tools and implementing loyalty strategies.

Training aims

The Commercial Management course allows you to develop skills in commercial negotiation, customer relationship management, operational marketing, sales team management and the management of a profit center.

Four orientations are favored: management of the small commercial unit, management in large distribution, management of the traveling sales force and project management, both for “B to B” and “B to C”.

The Digital Marketing course trains professionals capable of implementing attractive content, optimization techniques, conquest, sales management, development and traffic analysis.

The training is based on three bases: marketing and visual, IT and project management.

Advantages of the training

Several certification opportunities: PIX certification, Voltaire certification and certification in English

A qualified mixed teaching team, combining high-level professionals in the sector, professors and qualified academics in the field

A close partnership with professionals in the sector

High-performance job offer rate at the end of the academic year

Targeted skills

Commercial Management course

  • Lead a sales team: organization, training and monitoring

  • Deploy a commercial strategy at the scale of a commercial agency or point of sale

  • Apply rigorous management methods to optimize the profitability of a profit center

  • Carry out operational marketing actions to prospect and retain customers

  • Communicate professionally orally and in writing, in French and English.


Digital Marketing Course

  • Write on the web

  • Manage a website

  • Optimize the site technically and semantically

  • Master site ergonomics techniques

  • Apply the main e-marketing techniques.


In addition to this technical expertise, the graduate will know:

  • Join a project team

  • Lead a marketing project in an SME

  • Develop digital strategies.


Sheet of the National Directory of Professional Certifications (RNCP)

Summary of lessons by course

Commercial Management Course training program

Communicate: expression techniques, culture and communication, business English (TOEIC), ICT (PIX certification)

  • Commercial action techniques: marketing principles, purchasing behavior, commercial communication, consumer law, decision-making tools

  • Service relations: financial and budgetary management, labor and contract law, commercial business law

  • Business management: entrepreneurship, strategy, management

  • Services: customer relationship negotiation, service marketing, organization, quality in services

  • Commercial intelligence: CRM tools, E-Marketing of services, distribution and communication of services, relational and experiential marketing


Digital Marketing Course training program

  • Communicate: expression techniques, culture and communication, TOEIC business English, ICT

  • Commercial action techniques: marketing principles, purchasing behavior, commercial communication, consumer law, decision-making tools

  • Web Marketing: Internet strategy, E-Business, E-Consumer

  • E-Commerce technology: social networks, global communication tools, analysis and big data, content writing for the Web

  • Project management: project marketing, project management, specifications, project negotiation, supply chain drop shipping

  • Project tools: Sound and Video design, connected objects and voice assistance, payment methods, choice of sales tools

Intership

Tutored project and professional dissertation

Specific devices

Not concerned

Conditions of access to training

After file study, baccalaureate level + 2 or equivalent

Continuing Studies

The Professional License is a national higher education diploma which confers on its holder the degree of License and pursues a priority objective of professional integration.

Career opportunities

The Professional License prepares people for careers in e-commerce and digital marketing both in companies that have a commercial activity (B to C, B to B, C to C, etc.) and in Web agencies, IT services companies, communication agencies, consulting companies.

Commercial Management course:

  • Assistant store manager

  • Sales force manager

  • Sales facilitator

  • Sales representative “key accounts”

  • Sales agency manager

  • Team leader


Digital Marketing Path:

  • E-commerce project manager

  • Web Marketers

  • Digital Communication Manager

  • Web project manager or assistant

  • E-consultant

  • Referencer.se, SEO Manager, SEA

  • Traffic manager

  • Community manager

  • E-store manager

  • Web editor

Educational contact

PAYET Muriel

fc-iut@univ-reunion.fr
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